Enrollment Status
- Open Seats: 0
- Enrolled: 106
- Capacity: 80
- Waitlist: 11
- Waitlist Max: 50
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Introduces core marketing concepts to bring a new product or service to market and build for its success. Geared to both entrepreneurs and intrapreneurs alike who have a passion for innovation. Course themes include: Identifying markets and opportunities, defining the offering and customer experience, creating demand, generating revenue, and measuring success. The team-based final focuses on developing a go-to-market strategy based on concepts from the course. Learn about managing self, building culture and teams, strategically think about your contribution as entrepreneur or intrapreuneur to an organization, community or society at large. Highly experiential and project based. Limited enrollment.
Open to juniors, seniors, and graduate students only.
Please submit this survey if you plan to take this course: https://forms.gle/X76fXmeWW2NASZ1HA
Important: prerequisite and other requisite information may also be located in the course description.
Find textbook and materials for this class at the Stanford Bookstore. Please note textbooks and materials for past terms and for some future terms may not be available.